L.A.Times: Social media a defining force in presidential campaigns 18. April 2011
Posted by Gerhard W. Loub in Facebook, Social Networks, Twitter, YouTube.add a comment
Four years ago, Barack Obama kicked off his presidential campaign on the steps of Illinois’ Old State Capitol, speaking in front of thousands of supporters and a throng of media. Earlier this month, when he formally announced his reelection campaign, he did so without public appearance, in an online video.
The shift in part represents the difference between the candidacies, from one starring an upstart challenger to one featuring an incumbent president. But it also underscores how dramatically social media have become a defining force in modern-day politics.
Further Information online for free: Internet politics: Social media a defining force in presidential campaigns – latimes.com.
Mashable: Why Social Media Reinvigorates the Market for Quality Journalism 15. April 2011
Posted by Gerhard W. Loub in Twitter.add a comment
Social media has created a human filter for quality content. The social web, like the old water cooler, favors conversations around news and even in-depth journalism that may not otherwise receive the exposure it deserves. Recent analysis of the most-tweeted stories from The Daily iPad app revealed that users shared more hard news stories over gossip and opinion pieces.
This doesn’t necessarily mean these are the stories most people are reading. The gossip articles (or “fluff” pieces) often out-perform news items in pageviews, often because that is what people are searching for. But the tide may be changing.
Further Information: Why Social Media Reinvigorates the Market for Quality Journalism.
Techcrunch: The Oscars, On Twitter: Over 1.2 Million Tweets, 388K Users Tweeting 1. March 2011
Posted by Gerhard W. Loub in Twitter.add a comment
Twitter has changed the way we watch television. Say what you will about the 83rd Annual Oscars (and thus far the consensus is “meh”), you’ve probably already said it on Twitter. Mass Relevance and TweetReach, a Twitter analytics service with commercial access to the Twitter API, have teamed up to make a data map of yesterday’s mass conversation.
Over 20 Oscar-related terms like “Oscars,” “#Oscars,” “Academy” (but no specific names of celebrities or movies) were tracked between the hours of 5:30 and 8:45 PST during the show’s live airing. Total damage? 1,269,970 tweets, 1,663,458,778 potential impressions, and 388,717 users tweeting.
via The Oscars, On Twitter: Over 1.2 Million Tweets, 388K Users Tweeting.
RWW: Google Gets Social 17. February 2011
Posted by Gerhard W. Loub in Facebook, Google, Social Networks, Twitter.add a comment
Ever since last summer, the Internet has been awash in rumors of a Google social network. First, it was “Google Me” and later it was “Google +1″. Last September, however, Google CEO Eric Schmidt explained that the company wasn’t working on a stand-alone social network, but rather the interweaving of social elements. “”We’re trying to take Google’s core products and add a social component,” said Schmidt.
Today, Google is doing just that. The company is updating its Social Search feature, which it first launched in 2009, and bringing a tighter, deeper integration of social connections to Google Search.
via Google Gets Social: Your Friends Bust Into the Ten Blue Links.
Twitter Special for WC2010 11. June 2010
Posted by Gerhard W. Loub in Twitter.Tags: Southafrica, Twitter, WC2010, Worldcup
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A special section on twitter.com highlights this year’s version of the sporting event that brings the world together.
This section highlights the key matches coming up as well as top tweets from Twitter accounts affiliated with soccer in some way. Notably, each World Cup matchup will get its own page and live-updating tweet stream about that particular game. For example, here’s South Africa vs. Mexico.
But the coolest thing may be the way you can show your allegiance to one team using a special hashtag. Twitter only hints at this feature, but as you can see, employees are already using it. In this tweet from Twitter’s Vitor Lourenço, he’s clearly rooting for Brazil, and you can see the Brazilian flag in the tweet. How did he do that? Simply use the hashtag “#BRA”.
via Tweeeeeeeeeeeeeet! Twitter Has A Way To Show Off Your World Cup Allegiances.
ZDNet: Microsoft launches new Twitter viewing tool (Alpha) 29. May 2010
Posted by Gerhard W. Loub in Microsoft, Twitter.Tags: Emporia, Microsoft, Twitter, ZDNet
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Microsoft’s Future Social Experiences Labs (FUSE) has launched another new project, codenamed “Project Emporia,” that is aimed at social-networking newbies to help them simplify their Twitter browsing/viewing experience.
The project, announced on May 27 at the Thinking Digital Conference in Gateshead, UK, is in alpha at this point. But it is open to anyone interested in trying it. Initially, only FUSE employees are able to access the like/dislike feature of the service, but that number will grow over time, according to the Softies.
(Click on image to enlarge.)
via Microsoft’s social-networking lab launches new Twitter viewing tool | ZDNet.
Twitter starts emeddable Tweets 3. May 2010
Posted by Gerhard W. Loub in Twitter.Tags: Mashable, Quote, Readwriteweb, Tweet, Twitter
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Twitter tomorrow starts quite easy emeddable Tweets – just as “quotes” for other online-stories. It will be very easy, as Twitter desribes:
Just a snippet of code you’ll be able to use to generate nicely-styled HTML tweets like the ones we use here.
Tweets are the new quotes – Twitter Media.
Although Mashable and Readwriteweb seem to be very excited, Twitter points out, that it will be just a “very simple, selectable flat-HTML”.
Hype or simple HTML-Code? We´ll see tomorrow…
Promoted Tweets – not just ads 15. April 2010
Posted by Gerhard W. Loub in Advertising, Twitter.add a comment
It´s just a popular missunderstanding, that Twitter has started its commercialization just with ads. “Promoted Tweets” are a little bit more:
Unlike more established platforms like Facebook’s self-service ads or Google’s AdWords, Promoted Tweets must maintain a high level of resonance to remain on display. Unless users continue to view, retweet, and reply to the Promoted Tweets, they will disappear from view. Therefore, it is crucial for brands to choose the right Tweets to promote. Using a social media monitoring tool with deep insight into consumer sentiment can help brands make this decision.
The first echo form Twitter users is not really euphoric, as the chart of “Crimson Hexagon” shows:
viaCrimson Hexagon » The Impact of Promoted Tweets on Social Media Monitoring.
Mashable: Twitter Has 105 Million Registered Users 14. April 2010
Posted by Gerhard W. Loub in Statistics, Twitter.Tags: Statistics, Twitter
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Now it´s official: Twitter has over 105 million users. But how many are active?
In kicking off Twitter’s Chirp developer conference, the company finally revealed its long mysterious registered user number, and it’s surprisingly large based on some prior outside estimates: 105 million, or to be exact, 105,779,710, according to a slide showing behind co-founder Biz Stone during his opening remarks.
via Twitter Has 105 Million Registered Users.
Google starts Twitter “Replay” Search 14. April 2010
Posted by Gerhard W. Loub in Google, Twitter.add a comment
Starting today, you can zoom to any point in time and “replay” what people were saying publicly about a topic on Twitter. To try it out, click “Show options” on the search results page, then select “Updates.”
viaOfficial Google Blog: Replay it: Google search across the Twitter archive.
