Nielsen: U.S. Smartphone App Users Concerned with Privacy When it Comes to Location 6. May 2011
Posted by Gerhard W. Loub in Geotagging, Statistics.add a comment
More and more mobile applications allow consumers to share information about where they are by voluntarily “checking in” to a location or by having their GPS-enabled smartphone automatically transmit that information via the app. Some marketers reward consumers for sharing their location with loyalty points, discount coupons for nearby businesses, or other promotional “badges” and benefits.
But despite the growing popularity of check-in services in the U.S., there are still many who are reticent to share information about their geographic location. According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders, which Nielsen defines as those mobile subscribers who have downloaded an application in the past 30 days, are concerned about privacy when it comes to sharing their location via mobile phone. This concern is more pronounced among women app downloaders, with 59 percent reporting they have privacy concerns compared to 52 percent of male app downloaders.
Glympse: Be Your own Big Brother 17. April 2010
Posted by Gerhard W. Loub in Facebook, Geotagging, Social Networks.Tags: 1984, Facebook, Georg Orwell, Geotagging, Glympse, Surveillance
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Orwells 1984 was so boring difficult, “big brother” had to invest so much ressources in the surveillance of his people. Today everybody is his own “big brother” and location-sharing via Glympse and Facebook is a good tool for optimizing self-surveillance, as “All Facebook” reveals:
Location-sharing applications just became even more interesting with Glympse’s real-time dynamic view of a person’s location. Glympse’s dynamic view of location trails is currently being offered through a Facebook application, and could just be the platform necessary for the killer LBS (Location-Based Services) applications to come.
Glympse goes beyond the static information that location-sharing apps such as Foursquare, Stuck and a host of others provide by offering a number of additional features:
* Privacy features that let a user control who can see their locations: one person or many, whether friend or social network colleague.
* A dynamic view of a person’s location, shown as a trail on a map.
* Display of speed of travel between check-in points, and an indication of whether the user is stationary or moving.
* Control over viewing duration of location data, up to four hours.
* Integration with Facebook as an application there.
