Trends 2.0

Facebook Is Most Popular Social Network for All Ages; LinkedIn Is Second [STUDY] 7. November 2011

Of all the social networks, Facebook is the only one that knows no generational limits. From grandparents to teenagers, Facebook — the largest of the social networks — attracts users of all ages. A recent study by Forrester found that of U.S. adults who use social networking sites, 96% of them are on Facebook.

Ninety-eight percent of both the members of the Golden Generation (ages 67 and up) and Gen Z’ers (ages 18 to 22) who use social networking sites are on Facebook. And no age group dipped below the 95% mark.